Making Money

Here you'll find articles, tutorials and reviews to help you make money from your site, whether by offering advertising on a content site or selling products or services.

Articles

Web Advertising Basics: Overview of Ad Revenue Models

by Michael Moncur - November 16, 2004

If you have advertisements on your site, you've probably run into terms like CPM, CPA, and CPC. This article is a simple overview of these different types of ad revenue models and how to choose the right ads for your site.

Watch Out: Seven Shady Advertiser Tactics

by Michael Moncur - November 16, 2004

It's a jungle out there. While there are lots of respectable ad networks and advertisers, there are also others who would love to take unfair advantage of your site. Here are some tips to help you spot the shady characters and tactics.

Web Advertising Basics: Understanding Ad Formats

by Michael Moncur - October 17, 2003

Confused by the choices your ad network offers you? This article is a basic overview of the different Web advertising formats, from banners to pop-ups to text ads, and how to choose which formats you should use on your site.

Links

SitePoint Community Forums — An excellent community for webmasters, including forums related to advertising and running a business online.