Book Review: Search Engine Visibility
By Michael Moncur (September 28, 2003)
Search Engine Visibility
Search engine optimization (SEO) is a field that is plagued with folk-remedy techniques, spam, fraud, and misinformation. Thankfully, this book avoids these pitfalls and discusses sensible, white-hat techniques for creating a site optimized for both readers and search engines.
In the introduction, the author calls this book "a guide to help web designers, web developers, programmers, ad agencies, web design firms, online marketers, copywriters, and anyone who builds web sites." As you might expect from a target audience that diverse, this book focuses more on theory and technique than on code.
This isn't a bad thing—a book that focused on specific code, or on what works or doesn't work on a specific search engine, wouldn't take long to become obsolete. But more advanced designers and programmers may find lots of material to skip in the early chapters.
There's also a certain emphasis on marketing—not surprising, considering that companies with something to sell are far more likely to be concerned with their search engine rankings—but those who run simple content sites will still find some value here.
Here's a brief look at what each chapter of this book offers:
Overall, I found this book a good introduction to search engine optimization, and one of the most down-to-earth sources in the field. While the author's marketing background is apparent in some of the language—terms like synergy and utilize are peppered throughout—it was nonetheless very readable.
While an experienced web designer could likely find all of the vital information about SEO online, it can be hard to tell what is good information and what is wrong—and following the wrong advice can get you banned by search engines. This book gathers all the vital techniques into a nice package and stays nicely grounded in reality and common sense.
(c) 2003-2005 by Michael Moncur. All rights reserved. No content may be reproduced without explicit consent.